Don Norman: “Why Aren’t We in a Position of Authority?”

Hint: Truly empathetic design isn’t compatible with capitalism

Chris Kernaghan
4 min readAug 16, 2022

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A still from a video talking about design, including Don Norman
Source: Interaction Design Foundation

Whenever Don Norman speaks, I listen. His most famous book, The Design of Everyday Things was originally published in 1988, with an updated edition released in 2013. I would argue that the book became so synonymous with design it transcended the very discipline it…

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Chris Kernaghan
Feed Me Design 🍩

Good honest design that delights: Connect with Chris, owner of Belfast-based feedme.design, for design guidance and advice at chris@feedme.design.